Rabbit Hole is expanding its collection of spirits with the addition of “Heigold Kentucky Straight Bourbon Whiskey,” a super-premium, high rye bourbon that rounds out the brand portfolio with four unique recipes of whiskey. Heigold also features Rabbit Hole’s enhanced branding, marking another important milestone for the rapidly-growing, Kentucky-based spirits brand led by founder/distiller Kaveh Zamanian.
Heigold’s unique mash bill was developed by Kaveh who continues to blaze a trail in the bourbon business by marrying heritage techniques with innovative mash bills. A super-premium expression that puts Rabbit Hole’s spin on America’s native spirit by featuring a high concentration of malted grains, Heigold is comprised of 70% corn, 5% malted barley and 25% malted rye to deliver heightened malted-flavor characteristics.
Made with a proprietary cooking process and distilled at Rabbit Hole’s spectacular urban distillery, Heigold is aged in #3 wood-fired, toasted and charred new American Oak barrels and like all products in the Rabbit Hole portfolio, has a low entry proof of 110 for deeper complexity. Aged for just under four years, Heigold is not chill filtered; it retains the whiskey’s natural flavor and texture for a true high rye bourbon experience. Heigold is 95 proof/47.5 ABV.
Kaveh Zamanian said, “My mission has always been to bring thoughtful innovation to the spirits landscape. I call it ‘innovation with a lowercase i.’ So when it came to developing the recipe for Heigold, a process I started four years ago, I stepped away from the conventions of high rye bourbon to create a unique mash bill that features the highest quality malted rye imported from Germany. The rye is sourced from one of Europe’s most important regions for rye grains and it really comes through in the glass with a one-of-a-kind taste. I’m very proud of Heigold and look forward to sharing it with bourbon lovers and spirits enthusiasts across the country.”
With a sweet nose that evokes toasted malt, Heigold brings forth creamy notes of butterscotch with bursts of citrus, and finishes with intriguing notes of pepper and spice. It is best enjoyed neat, over ice or according to the imbiber’s preference.
Rabbit Hole Heigold High Rye Straight Bourbon Whiskey will be a full-time addition to the Rabbit Hole collection of American whiskies. Heigold will debut at on and off-premise locations beginning in late September and will sell for a suggested retail price of $69.99 per 750 mL bottle.
Heigold was named after Christian Heigold, a German immigrant who was a stonemason by trade. Taken with his love of America and his hometown of Louisville, he adorned the façade of his 19th century mansion with American icons, honoring the U.S. for the opportunity given to immigrants like himself. Heigold mirrors the patriotism and passion for Louisville that is shared by Rabbit Hole’s founder/whiskey maker Kaveh Zamanian, he himself an immigrant who loved the U.S. before he ever set foot on American soil.