Don Ciccio & Figli, a fourth-generation Italian herbal liqueur producer,announced today the launch of Ambrosia, an aperitivo distilled using a centuries-old family recipe. Ambrosia, which translates to mean “the nectar of the Gods,” is a bittersweet aperitivo handcrafted in small batches using all-natural ingredients. Ambrosia is now available nationwide in 750ML (SRP $30.99).
The liqueur will launch with a campaign entitled, “Old World, New Charm” which is a nod to its legacy as an old family recipe and it’s rebirth on the other side of the Atlantic. With over 135 years of family history, the Don Ciccio & Figli product range spans from the beautifully bitter to the seductively sweet with hundreds of taste notes to explore.
Ambrosia opens with flavors of cantaloupe and turmeric and is complimented by notes of blood orange, carrots, and nine botanicals. Ambrosia is low in alcohol content and is favorably mixed as a spritzer. While the botanicals are sourced from Italy, many of the ingredients are sourced from directly within the United States, including the blood oranges from Florida and the cantaloupes from Virginia.
“The launch of Ambrosia is truly a celebration of rebirth and of the intersection of Old World and New,” said Francesco Amodeo, President and Master Distiller. “Ambrosia, like our other products, is a classic family recipe brought back to life for drinkers to enjoy in today’s modern world. It’s launch is perfect timing for a fresh spring cocktail mixed with Ambrosia.”
Coinciding with the product launch is the opening of the new Don Ciccio & Figli distillery which includes a tasting room and Bar Sirenis, named after the mythical Sirens heard on the Amalfi Coast. Guests can enjoy specialty cocktails, including the notable Ambrosia Spritz, all made withthe Don Ciccio & Figli product range. Don Ciccio & Figli is located on Washington D.C.’s prominent ‘Distillery Row’ in Ivy City at 1907 Fairview Avenue NE, Washington, DC 20002.
For additional information, please visit: www.donciccioefiglii.com