BACARDÍ rum is ushering in the spring season with the launch of its most refreshing flavor innovation yet, BACARDÍ Lime. Whether it’s a weekend brunch cocktail with friends or a summer music festival, BACARDÍ Lime is a vibrant and flavorful choice for any warm weather drinking occasion.
As people seek out more high quality, natural flavors for their cocktails, spirits drinkers will love the latest addition to the iconic rum brand’s flavor portfolio. Regarded as one of the top choices for fruit infusions in beverages and the most popular fruit purchased to be paired with rum, Lime was the obvious choice for the new BACARDÍ flavor innovation.
“As soon as the weather warms up, people are ready to take their drinks outside, whether it is for an outdoor barbecue, party on the beach or happy hour on a rooftop bar, BACARDÍ Lime is the perfect complement to these spring and summertime occasions,” said Roberto Ramirez Laverde, Vice President, BACARDÍ for North America. “We have watched the flavor space grow year after year and we know that consumers are going to embrace this new infused rum, especially when they’re on the hunt for a refreshing new cocktail.”
Just like the other flavors, BACARDÍ Lime begins with a base of BACARDÍ Superior white rum and is then infused with natural lime flavors, providing an intense flavor with aromas of lime zest and natural bright citrus notes. In fact, for those looking for a lower calorie cocktail alternative, one ounce of BACARDĺ Lime, when mixed with soda, is only 74 calories.
Starting this month, BACARDÍ Lime will be available for a suggested retail price of $12.99 (750ml) and at select bars and restaurants nationwide.