Smirnoff has always been known in the vodka category for its top-notch quality at an affordable price. And, while Smirnoff No. 21 Vodka has always been gluten-free, 10-times filtered and triple-distilled, the brand is now offering its same quality vodka recipe, now non-GMO, without changing the suggested retail price because everyone, even those avoiding GMOs in their everyday lives, should be able to enjoy quality vodka without having to break the bank.
In addition to the news that Smirnoff No. 21 Vodka is now non-GMO, the brand also unveiled a new packaging redesign for the base vodka. The new Smirnoff No. 21 packaging draws inspiration from some of the brand’s most iconic labels in history, while integrating sleek, bold and modern characteristics that make the bottle stand out more on shelves.
[Note from Camper: As mentioned in this post from 2011, the TTB does not allow non-GMO labelling on bottles. Smirnoff isn't labelled with it, but with this formula they are including a bottle necker that touts the new non-GMO status.]