A Gin Win Situation Targeting the Right Markets Means Sales Success for Gin Brands Camper English
Despite the faltering economy, gin brands in every price category have found ways to increase sales. The trick, it seems, is focusing marketing efforts on the right audience for each product.
“You can find brands in every segment of the category that are growing and brands that aren’t. Despite the economic downturn the positive momentum in gin still seems to be there,” says Bill Topf, vice president of marketing for gin at Diageo.
This blog holds links to Camper English's published articles in other places. Camper is a frequent contributor to the SF Chronicle, San Francisco Magazine, Tasting Panel Magazine, and many other publications. Follow the "via" links below the quoted text to get to the original article.
Camper English is a cocktails and spirits writer for publications including the SF Chronicle, Details.com, Fine Cooking, CLASS Magazine, and many more. Learn about Camper and Alcademics, or read clips of his published work.