A Gin Win Situation - Beverage Media May 2010

 A Gin Win Situation
Targeting the Right Markets Means Sales Success for Gin Brands
Camper English

Despite the faltering economy, gin brands in every price category have found ways to increase sales. The trick, it seems, is focusing marketing efforts on the right audience for each product.

“You can find brands in every segment of the category that are growing and brands that aren’t. Despite the economic downturn the positive momentum in gin still seems to be there,” says Bill Topf, vice president of marketing for gin at Diageo.

Read the rest of the story for the May 2010 issue of Beverage Media here.