I set out to sample nearly all of the new drinks on the menu at PCH in San Francisco.
In my latest piece for SevenFifty Daily, I asked a bunch of people about the return on investment of Tales of the Cocktail: How they measure it and how they maximize it. I also interviewed Tales' founder Ann Tuennerman to get her advice on how to maximize the event as an attendee or small brand sponsor, and addressing the question, "Is Tales too big?"
Large format cocktail ice providers have been around for a while, but now big cube/sphere/spear providers are branching out into new shapes, sizes, making machines, and pushing into retail.
Y'all are going to feel super duper sorry for me, but I had to go to a nine-cocktail lunch at Mourad, the very fancy Downtown SF Moroccan restaurant last week.
A look at the new Cold Drinks bar inside China Live in San Francisco. Unexpectedly, the cocktail program is all about scotch whisky. Have a look.